Jingle All The OLAY

Can you freakin believe it? We had to sell 12 different holiday skincare bundles at Olay.com. Shopping for skincare for yourself is hard enough, so we framed up each bundle around an archetype of a person who would love to receive it. These videos ran across social media and OTT.

This campaign drove $1.5MM in sales on Cyber Weekend with Sleigh at Any Age converting the most purchases. We also saw a 40% increase in search afterwards.

As a copy ACD, I concepted for and named each bundle with my art director and wrote the songs. I also provided creative direction during the production and post-production process.