I’m a freelance Social Creative Director/Copywriter who fundamentally believes in the brand-building power of great content.

Born in the tough streets of traditional advertising, raised in the wily backwoods of branded content and experimental agencies, I've come into my final boss iteration as a creator of scalable, platform-native content that makes people laugh, cry, cry-laugh or simply scream "IT ME".

I thrive on solving seemingly impossible business problems, cracking tricky briefs and making something that's never been made before. I'm happiest leading multidisciplinary teams and helping young creatives learn to engage their superpowers. I'm both a sideline coach and an on-field player who leads from behind, always with empathy.

IRL: powerlifter (ask me about deadlifting 405 lbs), avid traveler, skincare obsessive and cat mom.